Money
Pacer

Financial Guidance. Customized for Your Needs.

Problem Statement

Money Pacer is a financial web app, required an accompanying website to effectively promote its features and benefits. The existing lack of a dedicated website hindered its ability to attract new users and clearly communicate the app's value proposition.

UI Samples

A variety of UI sample options were provided within a dark mode and dark blue color palette. The samples included diverse choices for imagery, abstract backgrounds, iconography, and typography, offering a range of modern and visually striking elements to enhance the site’s appeal and effectiveness.

Style Guide

Money Pacer selected a softer color palette paired with bold, beautiful illustrations. This design choice blends a gentle, approachable aesthetic with striking visuals, creating an engaging and visually appealing promotional website for the financial web app.

Primary
Money Pacer Navy
#254265
Money Pacer Orange
#F4793E
Money Pacer Yellow
#FFE296
Tan
#FFFDF7
Accent
Green
#8CB074
Light Blue
#E8F5FF
Soft Red
#C65050
Light Green
#F3F4EF
Typeface
inter
ABCD
abcd
1234

Important Screens

Savers Landing Page

The Savers Landing Page is designed to effectively target and engage a specific demographic, showcasing the app’s benefits and features tailored to their needs.

About Page

The About Page highlights the values and mission of Money Pacer. It outlines the company’s commitment to enhancing financial well-being through innovative solutions and dedicated support.

Features Page

The Features Page showcases the key functionalities and benefits of both Savers and Retirees. It provides a detailed overview of the tools and capabilities each platform offers, highlighting how they address the specific needs of their users.

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